Conversion-focused B2B writing with context, judgement, and care

Partnership

You get a thinking partner, not just a writer. I own the task and do everything I can to help it reach its goals. I ask clarifying questions, request the necessary inputs, run my own audience research, and share ideas and tips.

Invested involvement

I work with a small client roster, so I can retain context, reduce re-briefing, and ensure consistent messaging across writing.

Human touchpoints

I care about long-term working relationships, not just deliverables. Sometimes that shows up in small, thoughtful online (a story or two) or offline moments (eg, postcards).

Impact tracking

I’m nerdy about business results, so if you want/need to track my work too, let’s agree upfront on what a writing's success looks like.

B2B ads copy

Details

A virtual ward tech project with a multi-step ad campaign, from brand awareness to decision-maker targeting.The ads spoke to multiple pharma roles involved in hospital sponsorship decisions.With limited client input, I studied interviews and spoke with industry experts to understand senior decision-makers.Read how I approach ad creation in this post.

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Ora Gittsovich, Fractional CMO

I’ve been working with Vlada for over a year now across multiple ABM projects and it’s been a really strong collaboration. She’s quick to dive into context, always starts with analysis, and approaches content creation not as a task, but as part of the bigger strategy.We’ve worked on social media copy, Google Ads, gated assets, email sequences, and website blocks - all deeply tailored to specific buyer personas. I appreciate how well she captures tone of voice, aligns with value propositions, and brings smart suggestions to improve both the process and the final result.Vlada understands that good content is never created in isolation, and she brings a strong sense of ownership and autonomy.

Landing page

Details

This is the service page for a recruitment agency.Note: After we finished the project, the client updated some headlines and buttons. The overall structure stayed the same. Below are the preserved elements I feel proud of:Hero section. I found data that gave real weight to the problem the client was solving.Process. I visualized the agency process as chat-style conversations with a client.Pricing. I pushed transparent pricing as a competitive advantage, since you rarely see numbers on a recruitment agency website.Comparison table. I added a table comparing alternative solutions to support the buyer through the decision process. (I had just watched an April Dunford speech at the time).

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Alex Novokreshchenov, Co-Founder & CEO, Code2day

I was looking for a copywriter to launch a website when Vlada was recommended to me by her previous colleagues. As the founder of a tech recruitment company, I don't have in-depth knowledge of marketing or content marketing. Vlada, however, guided me through the process, going far beyond just producing content.She takes on tasks and pushes all stakeholders to complete them at the highest quality possible. Working with Vlada feels like she's a part of my team. She cares more about the business impact for my company than just making money from our collaboration. That's why, despite my urges to just create content, she repeatedly insisted on prioritizing marketing strategy first, even if it meant less workload for her in the upcoming months.Vlada is also super proactive. She regularly comes to me with new ideas and sends useful materials related to my niche. Generally, from the first call, we got along well, and all communication with Vlada has been super positive and comfortable.

Case studies

Details

These are case studies for cybersecurity products.Despite the NDA, I made every effort to make the cases engaging and credible for both technical and non-technical stakeholders of a buying committee.
I collaborated with a Security & Intelligence Analyst to create these case studies. His scarce comment on my first draft facts and technical details was “That’s super great!”

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Articles

Details

1. This article directly contributed to several sales. I’m personally proud of it because I created unique stats from an existing report.
2. This article ranks 1st for “Adobe Captivate vs PowerPoint,” even above Adobe. Read more about the context and approach in this post.
3. This article ranks 3rd for “vyond alternatives”.

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Tatiana Zabolotskikh, Content Manager, iSpring Solutions

Working with Vlada has been great! She’s nailed our style and needs, quickly adapting to feedback and always going the extra mile to seamlessly integrate our product and links. It's her combination of flexibility and dedication to delivering the best work within our requirements that sets her apart. Vlada always makes content stand out while sticking to SEO guidelines and our style. Comparing our experience with agencies and other freelancers, working with her is worth every dollar invested. She’s become an essential part of our team, and we’re really happy with her work. Looking forward to continuing our collaboration!

Hi again! Nice to e-meet you 👋🏼I’m Vlada Korzun. I help B2B tech companies sell software through content, with 7+ years of experience in copywriting and content writing.I spent about half of my career in-house, explaining to CEOs why content strategy matters. The rest I’ve worked as a solo entrepreneur.My core industry experience includes HR and edtech, cybersecurity and privacy, and sales tech. But I enjoy working across industries! Recently, I worked on AI software for drones used in humanitarian demining and now support a speech-to-speech AI translation product.I’m originally from Belarus and have lived in Ukraine and Germany. I’m now based in Poland. If you’d like to meet in person, I’m in Warsaw and occasionally in Kyiv and Frankfurt.I have a bachelor’s degree and an unfinished master’s degree in international law.Outside of work, I’m into yoga, balance boards, relaxing creative work (e.g., intuitive dance, collages, coloring books), contemporary art, reading, a bit of fashion, and dogs.